All Star Eco Fuels
Warmth, honesty, and real performance.

At All Star Eco Fuels, we believe heat should feel good in every way. From the comfort of a glowing fire to the reassurance of a product made with care, our fuels are created to bring real warmth to Irish homes. What began as a family idea built on hard work and genuine values has grown into a trusted name known for reliability, quality, and a steady heat you can count on.

All Star Eco Fuels
Warmth, honesty, and real performance.

At All Star Eco Fuels, we believe heat should feel good in every way. From the comfort of a glowing fire to the reassurance of a product made with care, our fuels are created to bring real warmth to Irish homes. What began as a family idea built on hard work and genuine values has grown into a trusted name known for reliability, quality, and a steady heat you can count on.

Our Story

Where it all began

This is where it all began. James grew up on the farm, side by side with his mam, dad, brothers and sisters. Early mornings and tough days taught him honestly, consistency, and graft. Those lessons never left, they’re the backbone of how we do things at All Star Eco Fuels. Behind every product is a family, and values we live by every day.

Family Business

Janet grew up in an entrepreneurial home at O’ Rourkes Fireplaces, watching her parents build a business with care ,honesty, and a focus on people. Those early experiences taught her that real success is built on trust and relationships. It’s that same spirit we carry into All Star Eco Fuels today because behind every product are real people, and a family doing their very best for yours.

Turning Passion Into Business

It was never just about starting a company, it was about creating something better.

From day one, our focus has been on quality. We work hard to craft premium eco fuels that burn longer, cleaner, and are products people truly love and trust
in their homes.

Every pack, every log, every order reflects the same values we started with
honesty, consistency, and a drive to do things right. For us, it’s simple: our
customers deserve the very best.

All Star. It’s More than a Fire

For us, that means warmth, comfort, and connection. Every All Star product is crafted to help you slow down and enjoy the good moments, a roaring fire, a cosy night, and the simple comfort of home. Our journey, powered by hard work and genuine care, began in a small shed and grew into a modern facility trusted by homes and retailers nationwide. Today, the promise remains simple: we deliver reliable heat and honest quality built on the integrity of our name.

What We Stand For

Quality You Can Count On

Third-party testing showed our products outperform other leading fuels for heat, burn time, and low ash. Reliable, consistent results.

Built on Hard Work

Family-run, Irish-made, and proud of it.
Our story is one of graft, not shortcuts. From the first pack to the last, consistency matters.

Honesty at the Heart

No claims we can’t stand over. No additives or unnecessary extras. Just clean, efficient, dependable fuels, made the right way.

Warmth That Lasts

Hotter flames. Longer burns. Less mess. Whether it’s a quiet evening by the fire or a Sunday afternoon with family, our fuels are made to make those moments last.

Our Promise

We will never put our name on anything we wouldn't happily burn in our own stove. Our fuels are engineered for performance and reliability. Crafted with care from start to finish, families and retailers trust All Star because they know what’s inside matters, and so do we.

For Families

We know the fire is central to the feeling of home, from a Friday night relaxation to a Sunday movie afternoon. Our fuel lights fast, burns brightly, and keeps your stove clean, so you can simply enjoy every moment without the mess or fuss.

For Retailers

We offer the same consistent quality and dependable service, every single time. You get clear margins, fast delivery, and someone you can actually talk to when you pick up the phone. Built on honesty and service, our B2B partners appreciate the fact that when you stock All Star, you get a quality product that guarantees no comebacks and repeat business.